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About Paul Grady Russell CPP/Fellow


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Executive with proven ability to provide leadership, vision, and strategy development in domestic and international venues. A skilled relationship builder combining expertise and performance in:

Big Picture Thinking Creative Solutions Thinking  Project Management
Supply Chain Management Benchmarking
Strategy Development & Implementation
Quality Assurance Packaging Procurement  Process Re-Engineering
Change Management   
Community Building & People Skills
Technical Negotiation


Owner & Principal Executive Consultant 1/5/21 to Present

  • Provide executives with consulting services on packaging, organizational processes and structure, etc.


Director, Device Packaging 7/1/10 to 1/4/21

  • Managed a packaging organizational of 42 people (Industrial Design, Engineering, Publications, and Program Management) with a budget over $3 million.  Mission is to support all Amazon devices and accessories NPI programs and help drive cost savings initiates that have positive impact to the bottom line. Provide cross functional visibility of design decision impacts on performance and costs. Develop new designs or conducting Redesigns focused on the customer experience, total savings, and improved processes that meets operational goals and overall ID intent. Branded product packaging include: Kindle E-Readers, Fire Tablets, Fire TV, Echo products, Dash Button, along with all Kindle branded accessory packaging.
  • Lead a team in launching over 193 product and accessories (representing over 5000 domestic and international SKUs)
  • Provide sustaining engineering support for E-Readers, Tablets, Alexa devices, Accessories, and next gen products in addition to enabling product line extensions for new markets and regions.
  • Successfully develop and release packaging design solutions on-time that meets both Industrial Design intent and business requirements for Devices and Accessories. Ensure that packaging meets its functional, cosmetic, and performance goals and that they pass through all transit tests successfully. 


  •  Drove new E-reader light weight packaging that resulted high consumer experience ratings and saw over $5 million in material and logistics savings.
  •  Created a training class and board game called Packopoly which teaches the cross function dependencies and challenges of packaging within the product development cycle. Trained over 5% of the Lab126 division and achieve outstanding survey scores from participates. 
  •  E-reader packaging master case size reduction resulting in logistics savings of $11.9 million over 2 years
  •  Printed paperboard sleeve conversion to Litho corrugated resulting in $1.8 million in materials savings.
  •  Conversion from wood to light weight foam pallet on air shipments resulted in $6.8 million logistics savings over 6 years or an averages yearly savings of $1.13 million.
  •  Removed un-necessary test allowing for more efficient e-reader package design resulting in approx. $6 million logistics and material savings ($0.78/unit air and $0.27/unit sea)
  • Drove conversion from device cling film to OPP bag across e-reader and tablet family resulting in material cost saving of $13.6 million over a 6 year period.


Owner/Chef  2/1/13 - Present

  • Start-up home business selling Paulies Chili-infused Olive Oil.

Life Technologies

Head of Americas Logistics 1/1/10 - 7/1/10

Leadership / Strategy Development

*    Standardize logistics centers processes and procedures in storing and moving cold chain materials and instrument products.


*    Supervise 6 managers and 2 direct reports, responsible for 370 team members at 7 logistics centers in North America.
*    Oversee a budget of $27 million

Director of Global Packaging 5/21/07 - 12/31/09

Leadership / Strategy Development

*    Established global standardized packaging processes and procedures in cold chain distribution and  product packaging to achieve $2 million is savings for 2009.
*    Established company environmental packaging design principles and policy


*    Supervise 3 direct reports and oversaw 5 extended geographic team members
*    Participate regularly in senior executive strategy meetings

Research & Development

*    Developed Cold Chain knowledge base and analytic tools to design more cost efficient solutions resulting in $300K in logistics savings.�    Conduct research with university resources to examine variables in thermal performance of materials and cooling engines.
*    Established local area forum of experts in the bio tech field to share information on packaging which is non-competitive.


*    Leveraged a $160K material cost saving specification change to implement high-end graphic printing for improve company brand image.
*    Linked key environmental improvements to customer communications.


*    Lead transition to more economical supplier base resulting in $360K annual savings.

*    Developed global sourcing strategy to prevent shipping material which could be sourced locally leading to $50K savings in distribution costs.

Revenue Recognition

*    Management and coordination of End of Quarter Instrument Pre-Placement. Maximize end of quarter revenue (avg. $2.3 million) by pre-staging & being able to deliver instruments along with consumables to customer with hours of receiving PO.

 Hewlett-Packard Company

Engineering Design Program Manager 8/16/05 - 5/22/07, Cupertino, CA

Leadership / Strategy Development

*    Lead process standardization efforts for HP packaging as it relates to engineering, brand marketing, graphics, supply chain & logistics, R&D investigation, and information systems.

Design for Supply Chain

*    Drive implementation of best design practices across businesses

*    Develop, promote and maintain new design optimization tool leading to a $34M reduction in supply chain costs.

*    Consult and develop concept for the Consumer PC division resulting in minimum of $4 million/year savings.

*    Develop training materials (web based video), track successes and savings estimated at $5.3 million.

Research & Development

*    Develop knowledge base of real world distribution requirements and field damage tracking.

*    Conduct research using university resources to examine product testing and fragility assessment leading to estimated cost savings of $25 million.

*    Lead forum of experts charged with determining best practices and developing appropriate standards.


*    Act as main liaison between packaging community and marketing to provide technical guidance.

*    Key team member focused on reviewing agency proposals and selecting new consumer brand look.


*    Lead cross organization business team responsible for addressing effective packaging management with outsourced partners

*    Developed systems and processes to better manage packaging through outsourcing partners by using an adaptive approach to the various outsourced business models

European Procurement Program Manager 5/1/04 - 8/15/05, Grenoble, France

Program Development

*    Developed European supplier program for packaging and in-box documentation resulting in a savings of $15.4 million.

*    Set-up cross-organizational management processes

*    Established linkage between North America and EMEA programs. EMEA program was leveraged for AP program.

Process Improvement

*    Developed spend and cost savings reporting processes and managed cross business projects

*    Developed commodity team processes and price benchmarking through e-sourcing tools.


*    Assessed outsourced operations, documented case studies, and identified key cost savings opportunities

 Enterprise Packaging Program Manager 11/10/00 - 4/30/04, Palo Alto, CA

Environment/ Regulations

*    Developed and led Packaging Environmental Advisory Council and drove research projects

*    Analyzed and consulted on environmental and regulatory issues.

*    Developed program to motivate reporting designs for environmental sustainability used to support customer brand enhancement.

Policy Development

*    Developed company wide policy that addresses usage of thermoformed plastic enclosures

*    Investigated and drove change of logo tape policy resulting in more efficient worldwide operations.


*    Identified usage, performance requirements, evaluated suppliers, and led negotiations for a global contract resulting in cost savings of $1.5 million.


*    Developed process for conducting competitive analysis for direct comparison of packaging elements.

*    Worked with external companies and internal product groups, facilitated information collection process, and analysis resulting in the identification of key opportunities and new company wide packaging strategies.


*    Acted as packaging point person responsible for brand agency selection & education of production environment.  

*    Assessed all design concepts and provided solutions that met marketing objectives while having a neutral cost impact to production (cost avoidance of $2 million).

*    Led up competitive analysis team which developed modifications to market brand graphics resulting in improve localization processes


*    Managed packaging engineer and faculty intern. Conducted salary planning, coaching, mentoring and development planning.

 Corporate Packaging Program Manager 10/9/92 - 11/9/00, Palo Alto, CA



*    Initiated and managed company-wide process changes which provided positive pay back to the business units' effectiveness and efficiency.

*    Successfully led a management task team to reinvent the hp distribution packaging process, leading to savings of $35 million and establishing a corporate packaging organization.


*    Devised portable color standard tool to ensure worldwide brand color compliance.

*    Acted as packaging representative for B2B packaging brand development.

Environment / Regulations

*    Analyzed and consulted on environmental and regulatory issues.

*    Developed environmental program and represented HP at external events.

Supplier Development

*    Investigated and led team to define HP North America supply base and track annual spend

*    Developed preferred supplier program / rebate program returning +$800k annually


*    Managed university interns - yearly. Developed project goal, mentored through process and conduct performance evaluations.

 Corporate Packaging Engineer 1/9/89 - 10/8/92, Cupertino, CA

Leadership and consulting

*    Developed and led external environmental task group responsible for the creation of industry guidelines

*    Responsible for providing worldwide technical support, led projects, and developed guidelines and documentation.

*    Represented HP's interests in several packaging organizations.


Package Design Engineer, 87-89, San Lorenzo, CA

Designer and CAD Administrator

*    Designed, developed, and tested distribution packaging. 

*    System Administrator for three locations, developed back-up protocol, and drawing library


San Jose State University , San Jose, California
Bachelor of Science (with Distinction), December 1986
Major: Industrial Technology     Concentration: Packaging Technology       
Minor: Business



  • Past Global Director  - International Safe Transit Association (ISTA)
  • Past Director  - Packaging Education Forum
  • Past Chair and Member - San Jose State University Packaging Program Advisory Board
  • Past Chair, Vice Chair, and Member - Cal Poly State University Packaging Program Advisory Board
  • Past Member - Institute of Packaging Professionals (IoPP)
    • Lifetime Certified Packaging Professional
    • College of Fellows (March 2000)
    • Past Vice-Chair of EIPS (Electronics Industry Pallet Standard) Task Group
    • Golden Gate Chapter Technical Chair
    • Past Chairman of Environmental Task Group R3P2 and M.A.D.E. (Measurement and Analysis of Distribution Environments) Task Group
    • Past Golden Gate Chapter Educational VP, Environmental VP, and Electronics VP
  • Past Member of USNC/IEC Coordinating Committee on Natural Environmental Aspects, American Society for Testing and Materials (ASTM), and Packaging Machinery Manufacturers Institute (PMMI) - Packaging Management Council (PMC)


Project Leadership

Examined specific packaging issues, which had company wide implications (strategic & tactical), and developed the strategy, mission, and action plan. Responsible for establishing integrated cross-functional work team, managing the project and directing teams members through influence, organizing & documenting results, and achieving the objective with group consensus.

Internal HP task teams

  • Packaging Engineering Manual (1990 - 1994)

  • Product Protection Test Manual 8/1/96  (Internal, External, & web versions)

  • Vendor Integrated Partnership (VIP) Procurement Strategy and Program

  • Retail Graphics Color Tool and Guideline (1997)

  • EU Packaging Requirements Guideline (1999)

  • Packaging Process Reinvention (2000)

  • Thermoform Plastic Clamshell Policy (2001)

  • Retail Packaging Benchmarking Process and Analysis (2001)

  • Design for Localization (2002)

  • Test Manual Revision (2003)

  • Environmental Packaging Advisory Council (2001-2003)

  • Packaging Brand sub-team for New HP Retail Graphics development (2003-2006)

  • EMEA Packaging Commodity Council (2004-2005)

External task teams

o     IoPP R3P2 - (1990 - 1993) Reduction, Reuse, and Recycling of protective Packaging) - A group of packaging engineers in the electronics & distribution industry interested in developing a handbook to develop environmentally responsible packaging.

o     IoPP MADE (1996 - 2000) (Measurement and Analysis of the Distribution Environment) - A group of packaging engineers in the electronics & distribution industry interested in measuring their distribution environment.

o     Co-chair - IoPP EIPS (Electronic Industry Pallet Standard Task Group) - A group of packaging professionals in the electronics & distribution industry interested in developing a standard shipping platform.

Proven Track Record

Developed company wide standards to address technically challenging issues. Devised portable color standard tool to ensure worldwide brand color compliance. Led expert team to write packaging test rational and methodology standards. Developed company wide policy that addresses usage of thermoformed plastic enclosures. Led team to modify packaging brand graphics to increase manufacturability and significantly reduce costs/scrap while not impacting the customer experience ($2 million cost avoidance).

Lead benchmarking activity and developed company packaging strategies. Developed a process for conducting competitive analysis for direct comparison of packaging elements. Worked with external companies and internal product groups, facilitated information collection process, and analysis. Results lead to the identification of key opportunities and new company wide packaging strategies.

Regulatory lead responsible to establish strategic direction and compliance for worldwide operations. Designed models to analyze logistics costs, resolved importing/exporting compliance issues, and worked with contract manufacturer's logistics group and other HP worldwide factories to resolve issues and optimize performance. Established external consultancy agreement and processes to obtain on going & sustainable regulatory compliance information and analysis

Innovation and creativity

Patents Granted

US PAT. NO.               Title

  • 6,672,456          Flexible packaging film pouch with internal stiffener to create an anti-pilfering package 

  • 6,636,175          Method and apparatus for acquiring a remote position 

  • 6,896,134          Armored Peripheral Case

  • D473,563          Portable electronic device protective pad attachments 

  • D473,562          Portable electronic device protective pad attachments 

  • 6,505,121          Onboard vehicle navigation system (also EU European Patent 1286247 A2 & A3)

  • 6,978,939          Portable imaging device accessory for a personal data assistant 

  • 6,978,585          Flexible packaging film pouch with internal stiffener to create an anti-pilfering package 

  • 6,978,162          Integrated portable entertainment, information & communication system linked to a wireless helmet

  • 7,299,926          Packaging Insert & Method

  • D678,052          Chamfered Carton with Finger Scoop

  • D685,632          Carton with Finger Scoop

  • D678,048          Chamfered Carton

  • D678,049          Chamfered Box

  • D684,456          Molded Tray Packaging (Double Side Pulp Tray with Paper Lid)

  • 8,453,477          Packaging Systems and Methods for Cold Chain Shipments

  • 8,474,228          Packaging Systems and Methods for Transporting Vials (also EU European Patent 2509887)

  • 9,089,059          Device Package System

  • 9,139,319          Packaging systems and methods for cold chain shipments

  • 9,186,453          Self-Retracting Hang Tab

  • 9,199,762          Bulk Box Damping Systems

  • 9,821,944          Package Deceleration and Protection Systems

  • D707,123          Box Closure Flap

  • 9,840,351         Dividable Shipping Package

  • 9,856,048         Electronic Device Package 

  • 9,346,606         Package for Revealing an Item Housed Therein

  • 9,718,596         Bulk Box Damping Systems

Patents Pending

PUB. APP. NO.           Title

  • 20040118945     Portable air writing device 

  • 20060026265     Digital Media Downloading System

  • 20040239098     An Article and Method of Fabrication thereof for Providing Tamper Detection Evidence

  • 20040183913     Portable Photo-Printer Device Accessory for A Personal Data Assistant

  • 20030125110     Games Utilizing Electronic Display Strips and Methods of Making Display Strips

  • 20030135338     Real-Time Energy Monitoring System

Teaching, Presentation & Published Paper

  • Co-authored a paper on "Qualifying ESD-Protective Materials" published in EOS/ESD Technology magazine February/March 1990.
  • Co-authored and Senior Editor for IoPP R3P2 Handbook for Environmentally Responsible Packaging in the Electronics Industry, published September 1992.
  • Authored a paper on -Packaging Professionals Entering the Information Age- published in International Association of Packaging Educators symposium proceedings, November 1996.
  • Authored a paper on -Industry Efforts to Improve Measurement and Analysis of the Distribution Environment published in the IoPP 14th Educational Symposium on Transport Packaging proceedings, February 1997.
  • Authored a paper on "Hewlett-Packard's Packaging Supplier Evaluation Process and Criteria" published in the IoPP 16th Educational Symposium on Transport Packaging proceedings, February 1999
  • Lecture at San Jose State University every semester about the packaging industry and electronics industry. Lectures cover package design issues, regulatory requirements, environmental issues and laws, and functional interactions.
  • Co-authored and Senior Editor for IoPP P2E2 - MADE (Measurement and Analysis of the Distribution Environment) committee - MADE Final Report, published August 11, 1999.
  • Authored a paper on "Selling Packaging to your CEO" published in the Dimensions.01 Symposium proceedings, February 27, 2001.
  • Authored a paper on "How Hewlett-Packard is using Benchmarking to Drive Packaging Cost Reductions and Quality Improvements" - February 8, 2002 
  • Authored a presentation on -RFID - Radio Frequency Identification Tags, Uses, Benefits, Markets, Forecasts, Implications- October 3, 2002
  • Authored a paper on - HP Environmental Packaging: Where We've Been, Where We're At, Where We're Going - March 1, 2004
  • Author and Executive editor for - Product Protection Test Book, Institute of Packaging Professionals - Technical Books - Published April 2005.
  • Co-authored a paper - Designing for Cold Chain - what is needed, Technical Packaging Leadership Consortium Conference - January 2008.


  • 1993 Business Environmental Award - Peninsula Conservation Center for work on the R3P2 Packaging Council in Waste Reduction

  • Member of US Congress Recognition, - Letter of congratulations from Honorable Anna G. Eshoo, 14th District of California, for distinguished leadership in conservation, November 22, 1993

  • IoPP Certified Packaging Professional 1997

  • IoPP Special Recognition Award, given by Golden Gate Chapter, August 1999

  • IoPP College of Fellows, March 2000

  • San Jose State University - Packaging Program - Distinguished Honorary Award (May 2000)

  • IoPP Member of the Year 2008 

Chronological events

1963 - Born in Beirut, Lebanon to parents working undercover for the CIA.

1986 - Earned Bachelor's Degree from San Jose State University, Majoring in Industrial Technology with a concentration in Packaging Technology.

1986 - Began working for a telecommunications company (Northern Telecom) as a packaging intern.

1987 - Began working for a corrugated and foam packaging supplier (Tharco) as a Package Design Engineer.

1989 - Began working for an electronics manufacturer (Hewlett-Packard) as the corporate packaging engineer and rose to the level of global packaging engineering design program manager.

1993 - Received Business Environmental Award from Peninsula Conservation Center for work on the R3P2 Packaging Council in Waste Reduction.

1993 - Received recognition from Honorable Anna G. Eshoo, Member of US Congress, for distinguished leadership in conservation.

1997 - Earned IoPP Certified Packaging Professional.

1999 - Received IoPP Special Recognition Award, given by Golden Gate Chapter

2000 - Awarded IoPP College of Fellows.

2000 - Received Distinguished Honorary Award - San Jose State University - Packaging Program.

2002 - Recertified as IoPP Certified Packaging Professional.

2002 - Helped to secure $200K grant from the Packaging Education Forum for the SJSU Packaging Program.

2004 - Spent one year living in France for Hewlett-Packard to develop and run a leveraged packaging and documentation procurement program.

2006 - Consulted with the National Geographic Channel on production of an hour long segment on packaging, Shrink-Wrapped & Boxed Up, with cameo appearance.

2007 - Earned Lifetime IoPP Certified Packaging Professional.

2007 - Launched website - an online repository for packaging professionals to share & receive information.

2007 - Began working for a life science company (Applied Biosystems) as the Senior Global Packaging Manager.

2008 - Promoted to Director of Global Packaging, company aquired by Invitrogen and new combined company renamed Life Technologies.

2008 -IoPP Packaging Professional of the Year

2010 - Promoted to head of America Logistics - Life Technologies

2010 - Began working for Amazon/Lab126 as a Manager, Packaging Engineering

2011 - Promoted to Senior Manager, Packaging Engineering - Amazon/Lab126

2013 - Launch Paulie - chili infused olive oil business

2020 - Promoted to Director, Device Packaging Amazon/Lab126

2021 - Retired Amazon/Lab126

2021 - Started Russell Artworks for his stone sculptures art

2021 - Started Talkpkg Consulting

2022 - Received ISTA Educational Foundation's R. David LeButt Award for lifetime excellence and continuing education in transport packaging.


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